An Introduction to Social Media Marketing

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9780415856171: An Introduction to Social Media Marketing
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‘This is a very comprehensive book that offers excellent theoretical background and illustrates with real-life examples. It provides significant insights into the dynamic role of social media in marketing and will be very useful for both the students as well as the social media marketing practitioners.’Prithwiraj Nath, Norwich Business School, University of East Anglia, UK

‘Another great book by Charlesworth. As is the case with his texts, the work is very accessible to readers new to the subject, whilst offering insights for the more experienced academic and practitioner. This book takes a logical tour through social media marketing. In addition, it avoids the overly optimistic ‘dogma’ often found in this subject area. This book is a fine attempt to consider social media marketing from a more hard-nosed perspective. It is not only an informative text but also a thoroughly enjoyable read.’ - Dr Michael Cassop Thompson, Senior Lecturer, Leeds Beckett University, UK

Rezension:

‘This is a very comprehensive book that offers excellent theoretical background and illustrates with real-life examples. It provides significant insights into the dynamic role of social media in marketing and will be very useful for both the students as well as the social media marketing practitioners.’Prithwiraj Nath, Norwich Business School, University of East Anglia, UK

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Alan Charlesworth
Verlag: Taylor & Francis Ltd Nov 2014 (2014)
ISBN 10: 0415856175 ISBN 13: 9780415856171
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Buchbeschreibung Taylor & Francis Ltd Nov 2014, 2014. Taschenbuch. Buchzustand: Neu. 233x156x15 mm. Neuware - 250 pp. Englisch. Artikel-Nr. 9780415856171

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