Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing - Softcover

Frick, Tim; Eyler-Werve, Kate

 
9780415844611: Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing
Softcover
ISBN 10: 0415844614 ISBN 13: 9780415844611
Verlag: Routledge, 2014

Inhaltsangabe

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.

Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices.

Return on Engagement

 features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement

also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Tim Frick is Principal at Mightybytes, a company focused on creating design-driven media solutions for a wide variety of corporate, education, arts, and non-profit clients since 1998. Mightybytes is a triple bottom line-friendly B Corp in Chicago. Tim is the author of media and marketing books that are used for professional development and by higher learning institutions in the U.S. and Europe. He is an avid environmentalist and cyclist. Kate is a project manager with Mightybytes. Previous to working at Mightybytes, she spent two years training Walmart employees on environmental and social sustainability. She's the co-author of The Civic Apps Competition Handbook.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0415844614
ISBN 13 
9780415844611
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
266
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781138475403: Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing

Vorgestellte Ausgabe

ISBN 10:  1138475408 ISBN 13:  9781138475403
Verlag: Taylor & Francis Ltd, 2017
Hardcover