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Market-Led Strategic Change: Transforming the process of going to market - Softcover

Piercy, Nigel F.

 
9780415834278: Market-Led Strategic Change: Transforming the process of going to market
Softcover
ISBN 10: 0415834279 ISBN 13: 9780415834278
Verlag: Routledge, 2016

Inhaltsangabe

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

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Über die Autorin bzw. den Autor

Nigel F. Piercy BA, MA, PhD, DLitt, FCIM was previously Associate Dean and Professor of Marketing and Strategy at Warwick Business School, having earlier held a chair in strategic marketing at Cranfield School of Management. Before Cranfield and Warwick, he held the Sir Julian Hodge Chair in Marketing and Strategy at Cardiff Business School.

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Verlag
Routledge
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0415834279
ISBN 13 
9780415834278
Einband
Taschenbuch
Auflage
5
Anzahl der Seiten
604
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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