Fundraising Management: Analysis, Planning and Practice - Softcover

Sargeant, Adrian

 
9780415831581: Fundraising Management: Analysis, Planning and Practice
Softcover
ISBN 10: 041583158X ISBN 13: 9780415831581
Verlag: Routledge, 2014

Inhaltsangabe

Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.

This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention.

Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

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Über die Autorin bzw. den Autor

Adrian Sargeant is Professor of Fundraising and Nonprofit Marketing at Plymouth University, UK. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, USA. He holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology in Brisbane, Australia.

Elaine Jay is a specialist in individual fundraising with over 20 years of experience. She has worked with a number of UK charities including the RSPCA, NSPCC and the Wildlife Trusts as well as with some of the main agencies serving the charity sector.

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Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
041583158X
ISBN 13 
9780415831581
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
456
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
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https://www.as-schwabe.de/

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Eutingen im G�u
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9780415831574: Fundraising Management: Analysis, Planning and Practice

Vorgestellte Ausgabe

ISBN 10:  0415831571 ISBN 13:  9780415831574
Verlag: ROUTLEDGE, 2014
Hardcover