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Advertising at the Crossroads (RLE Advertising): Federal Regulation Vs. Voluntary Controls (Routledge Library Editions: Advertising, Band 2) - Hardcover

Geller, Max

 
9780415817745: Advertising at the Crossroads (RLE Advertising): Federal Regulation Vs. Voluntary Controls (Routledge Library Editions: Advertising, Band 2)
Hardcover
ISBN 10: 0415817749 ISBN 13: 9780415817745
Verlag: Routledge, 2013

Inhaltsangabe

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.

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Über die Autorin bzw. den Autor

Max Geller

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Verlag
Routledge
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0415817749
ISBN 13 
9780415817745
Einband
Gebundene Ausgabe
Anzahl der Seiten
352
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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