Managerial Economics - Softcover

Png, Ivan

 
9780415809498: Managerial Economics
Softcover
ISBN 10: 0415809495 ISBN 13: 9780415809498
Verlag: Routledge, 2012

Inhaltsangabe

Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with :

  • a completely new introductory chapter emphasizing decision-making and behavioral biases
  • intensive application to current issues including the sub-prime financial crisis and global competition
  • streamlined presentation focusing on the economics that managers need to know.

As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.

The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.

Truly useful economics for managers.

An accompanying website, featuring a wealth of supplementary material, is available at http://www.comp.nus.edu.sg/~ipng/ed4.htm

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Über die Autorin bzw. den Autor

Ivan Png is the Lim Kim San Professor in the School of Business and Professor of Economics and Information Systems at the National University of Singapore. Previously, Dr. Png was a faculty member at the Anderson School, University of California, Los Angeles (1985-96) and the Hong Kong University of Science & Technology (1993-96). He is the author of Managerial Economics, which has been published in multiple editions and adapted into Chinese (traditional and simplified characters) and Korean. He received the NUS-UCLA Executive MBA Teaching Excellence Award, 2008. Dr Png is an independent director of Healthway Medical Corporation Ltd. He was a nominated MP (10th Parliament of Singapore), 2005-06, member of the Trustworthy Computing Academic Advisory Board, Microsoft Corporation, 2006-10, and an independent director of Hyflux Water Trust Management Pte Ltd, 2007-2011.

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Verlag
Routledge
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0415809495
ISBN 13 
9780415809498
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
364
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780415809481: Managerial Economics

Vorgestellte Ausgabe

ISBN 10:  0415809487 ISBN 13:  9780415809481
Verlag: Routledge, 2012
Hardcover