Reputation Management: The Key to Successful Public Relations and Corporate Communication - Hardcover

Críticas

Must read! - PRWeek

I have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with my firm’s corporate clients, Reputation Management is a book I continually look to for guidance.
-Reviewed in PR Week Career Guide by Kim L. Hunter, founder and president/CEO of Lagrant Communications

Reputation is an organization's most priceless asset, but most firms treat it as something that just happens when you're successful. Reputation Management doesn't preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn't help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Management and took its contents seriously.
-Randall Poe, Executive Director, Communications, The Conference Board

Presented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the
highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners.
-Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations

Reseña del editor

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds.

This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.