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Young Consumer Behaviour: A Research Companion - Hardcover

 
9780415790086: Young Consumer Behaviour: A Research Companion
Hardcover
ISBN 10: 0415790085 ISBN 13: 9780415790086
Verlag: Routledge, 2017

Inhaltsangabe

The book focusses on exploring the behaviour of young consumers as individuals and societal members. It addresses different aspects of consumption activities of children as individuals, such as motivation and involvement, perception, learning, attitude, the self, and personality. It presents chapters on consumer behaviour in social settings contextualised to young consumers, ranging from culture, sub-culture, income, social class, family, to groups. It also covers more contemporary issues with regards to young consumer behaviour such as neuromarketing, social media, and consumer misbehaviour. Specifically, the book bridges the gap between historical perspectives and contemporary issues.

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Über die Autorin bzw. den Autor

Ayantunji Gbadamosi (Bsc (Hons), MSc, PhD, FHEA, FCIM) lectures at Royal Docks School of Business and Law of the University of East London, UK. He was formerly the Leader for Research and Knowledge Exchange in the school. He is listed in Who's Who in the World.

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Verlag
Routledge
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0415790085
ISBN 13 
9780415790086
Einband
Gebundene Ausgabe
Anzahl der Seiten
456
Herausgeber
Gbadamosi Ayantunji
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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