Verwandte Artikel zu eCommerce Economics

eCommerce Economics - Hardcover

Vanhoose, David

 
9780415778978: eCommerce Economics
Hardcover
ISBN 10: 0415778972 ISBN 13: 9780415778978
Verlag: Routledge, 2011

Inhaltsangabe

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce

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Über die Autorin bzw. den Autor

David VanHoose is Professor of Economics at the Hankamer School of Business at Baylor University, Texas, USA. He was previously Editor for Monetary Economics with the Journal of Economics and Business and the author of textbooks in macroeconomics, money, banking and financial markets, and international economics.

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Verlag
Routledge
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0415778972
ISBN 13 
9780415778978
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
496
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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