This book offers students a practical guide to gaining the knowledge and skills needed to increase innovation and entrepreneurship both in the individual and organizational levels, with the aim of providing value through new ventures.
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Charles H. Matthews is Distinguished Teaching Professor of Entrepreneurship and Strategic Management, Founder and former Executive Director of the Center for Entrepreneurship Education & Research, and former Director of the Small Business Institute® at the University of Cincinnati, USA. He is an internationally recognized scholar and innovative teacher in the field of entrepreneurship.
Ralph Brueggemann is an Adjunct Professor at the University of Cincinnati, USA. He has over 40 years of experience in all aspects of leadership, management, product management, quality improvement, and technology management in multiple business sectors. He has managed the development of commercial software products and applications, from mobile to high-end software systems.
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Taschenbuch. Zustand: Neu. Neuware - This book offers students a practical guide to gaining the knowledge and skills needed to increase innovation and entrepreneurship both in the individual and organizational levels, with the aim of providing value through new ventures. Artikel-Nr. 9780415742535
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