Verwandte Artikel zu How to Market Books

How to Market Books - Softcover

Baverstock, Alison

 
9780415727587: How to Market Books

Inhaltsangabe

The industry standard text on marketing for the publishing industry, this new edition now features new case studies, a new chapter on how to prepare a marketing plan, and more detailed coverage of individual market segments.

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Über die Autorin bzw. den Autor

Alison Baverstock is Associate Professor in the Department of Journalism and Publishing at Kingston University, where she cofounded the MA Publishing in 2006, now with an international catchment area and reputation. She is a frequent commentator in the press and broadcast media on publishing and reading, a previous recipient of the Pandora Prize for Services to Publishing and a member of the Board of Management of the Society of Authors.

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