Verwandte Artikel zu Corporate Level Strategy: Theory and Applications

Corporate Level Strategy: Theory and Applications - Softcover

Furrer, Olivier

 
9780415727228: Corporate Level Strategy: Theory and Applications
Softcover
ISBN 10: 0415727227 ISBN 13: 9780415727228
Verlag: Routledge, 2016

Inhaltsangabe

The challenges faced by diversified corporations-firms that operate in more than one industry or market-have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm's ability for establishing and sustaining corporate advantage. New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world. A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies.

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Über die Autorin bzw. den Autor

Olivier Furrer is Chaired Professor of Marketing at the University of Fribourg in Switzerland and Visiting Professor at HEC Geneva, Switzerland and the University of Lille, France.

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Verlag
Routledge
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0415727227
ISBN 13 
9780415727228
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
298
Kontakt zum Hersteller
Taylor & Francis Verlag GmbH
GPSR@taylorandfrancis.com

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München
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Deutschland