Market Management and Project Business Development - Hardcover

Smyth, Hedley

 
9780415705080: Market Management and Project Business Development
Hardcover
ISBN 10: 0415705088 ISBN 13: 9780415705080
Verlag: Routledge, 2014

Inhaltsangabe

This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.

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Über die Autorin bzw. den Autor

Hedley Smyth is Director of Research for the Bartlett School of Construction and Project Management, University College London. He has worked extensively in industry and academia and has been published in many leading journals and authored a wide range of books

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Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0415705088
ISBN 13 
9780415705080
Einband
Gebundene Ausgabe
Anzahl der Seiten
338
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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9780415705097: Market Management and Project Business Development

Vorgestellte Ausgabe

ISBN 10:  0415705096 ISBN 13:  9780415705097
Verlag: Routledge, 2014
Softcover