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Multinationals and Europe 1992: Strategies for the Future (Routledge Library Editions: International Business) - Hardcover
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Inhaltsangabe
When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
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B. Bürgenmeier, J. L. Mucchielli
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Multinationals and Europe 1992 (RLE International Business): Strategies for the Future (Routledge Library Editions: International Business)
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Hardcover. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Artikel-Nr. CHL7449883
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Multinationals and Europe 1992
Verlag:
Taylor & Francis, 2012
ISBN 10: 0415639603
ISBN 13: 9780415639606
Neu
Einband - fest (Hardcover)
Anbieter: moluna, Greven, Deutschland
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Einband - fest (Hardcover). Zustand: New. B. Buergenmeier, J. L. MucchielliWhen it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and bu. Artikel-Nr. 594656004
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Multinationals and Europe 1992 (RLE International Business) : Strategies for the Future
Verlag:
Taylor & Francis Ltd Nov 2012, 2012
ISBN 10: 0415639603
ISBN 13: 9780415639606
Neu
Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware - When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved. Artikel-Nr. 9780415639606
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EUR 161,02
EUR 63,30 Versand
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