Verwandte Artikel zu Sports Marketing: A Practical Approach

Sports Marketing: A Practical Approach - Hardcover

Degaris, Larry

 
9780415630467: Sports Marketing: A Practical Approach
Hardcover
ISBN 10: 0415630460 ISBN 13: 9780415630467
Verlag: Routledge, 2015

Inhaltsangabe

Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.

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Über die Autorin bzw. den Autor

Larry DeGaris is a leading research consultant to the sponsorship and sports marketing industries, and Professor of Marketing at the University of Indianapolis, USA. He has personally conducted over one hundred research studies for sports organizations funded to well over $3 million, and is a sought after expert for the media.

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Verlag
Routledge
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0415630460
ISBN 13 
9780415630467
Einband
Gebundene Ausgabe
Anzahl der Seiten
296
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland