European Business

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9780415617161: European Business
Reseña del editor:

As a result of the budgetary crises facing many European economies, the third edition of European Business is published at a time of turbulence in the European Business environment. The resulting uncertainty has put at risk those features which have made Europe unique – the market and policy integration which has shaped the strategy of businesses with a European presence during the preceding decades.

This new edition assesses the importance of the key features of integration for business and how individual member states affect the integration process and bring diversity to European business. In recognition of the ever increasing interdependence of Europe with the rest of the world, this new edition of European Business also puts greater emphasis on the links between Europe and the world’s other main regions.

The text has been fully updated to take account of the fast moving changes affecting the discipline and contains a range of pedagogical features to help students make sense of what can seem a confusing and complex environment. In addition to the numerous case studies, the features include clear objectives, discussion questions, activities, boxed supporting information and extensive up-to-date reading.

Reseña del editor:

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk.

Key features of the new edition include:

  • assessments of how individual member states affect the integration process and bring diversity to European business
  • new material on the links between Europe and the world’s other main regions, including emerging economies
  • new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro

The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.

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