Events Management: An Introduction - Softcover

Inhaltsangabe

This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide the student with all the practical skills and professional knowledge they need to succeed in the events industry. Each topic is brought to life through vivid case-studies, personal biographies and examples of best practice from the real world of events management. A companion website for the book includes a dazzling array of additional teaching and learning features, from self-test questions, audio interviews with key industry figures and additional case-studies to Powerpoint slides and an instructors' guide. Events Management: An Introduction is the essential course text for any events management program.

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