Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany (Routledge Research in Political Communication) - Hardcover

Lilleker, Darren; Jackson, Nigel

 
9780415572187: Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany (Routledge Research in Political Communication)

Inhaltsangabe

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.0 tools are utilised by candidates and parties.

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Über die Autorin bzw. den Autor

Darren G. Lilleker is Senior Reader, The Media School, Bournemouth University, UK.

Nigel A. Jackson is Lecturer, Plymouth Business School, University of Plymouth, UK.

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9781032927114: Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany (Routledge Research in Political Communication)

Vorgestellte Ausgabe

ISBN 10:  1032927119 ISBN 13:  9781032927114
Verlag: Routledge, 2024
Softcover