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Events Marketing Management: A consumer perspective (War and International Politics in South Asia) - Softcover

Buch 4 von 6: War and International Politics in South Asia

Reic, Ivna

 
9780415533584: Events Marketing Management: A consumer perspective (War and International Politics in South Asia)
Softcover
ISBN 10: 0415533589 ISBN 13: 9780415533584
Verlag: Routledge, 2016

Inhaltsangabe

In order to market events effectively it is vital to consider the organiser's perspective and link it to those of the consumers attending. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events. The book begins by defining events and the implications this has for their marketing. It then explores the event marketing landscape and discusses the consumer experience. Finally it focuses on the strategies employed to manage the marketing activities related to events. The title introduces the reader to core principals as well as current developments such as e marketing, social media, sponsorship and PR.

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Über die Autorin bzw. den Autor

Ivna Reic is currently Senior Lecturer in Events Management at the University of Northampton's Faculty of Business and Law where she teaches on the BA Events Management programme. Before moving to Northampton, Ivna was Course Leader for the BA Events Management programmes at London Metropolitan University, where she also taught on postgraduate programmes related to events management and events marketing. Her academic interests include events marketing and consumer psychology, corporate events, as well as exploring the application of general management theories within the area of events management, most notably theories relating to stakeholder management and sustainability.

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Verlag
Routledge
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0415533589
ISBN 13 
9780415533584
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
308
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