Marketing Management in Asia. (Routledge Studies in International Business and the World Economy, 55, Band 55) - Hardcover

Buch 46 von 78: Routledge Studies in International Business and the World Economy
 
9780415523172: Marketing Management in Asia. (Routledge Studies in International Business and the World Economy, 55, Band 55)
Hardcover
ISBN 10: 0415523176 ISBN 13: 9780415523172
Verlag: Routledge, 2012

Inhaltsangabe

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

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Über die Autorin bzw. den Autor

Stan Paliwoda is Professor of Marketing at the University of Strathclyde, UK. He has held professorial appointments at the University of Birmingham and University of Calgary, Canada. He is widely published in books, refereed journals and is on the Editorial Board of several journals.

Tim. G. Andrews is Associate Professor at Thammasat University, and co-founding editor of the Routledge Working in Asia series. He has published widely on Asian management issues in some of the world's top academic journals, as well as several books and book chapters on marketing, most recently in the Handbook of Research on Business in Asia.

Junsong Chen is a faculty member of marketing at China Europe International Business School. His work has been published in Journal of World Business, Harvard Business Review (Chinese), and Journal of Brand Management. He also contributed chapters in Blackwell Handbook of Judgment and Decision-making, Service Marketing in Asia, and China CEO - A Case Guide for Business Leaders in China.

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Verlag
Routledge
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0415523176
ISBN 13 
9780415523172
Einband
Gebundene Ausgabe
Anzahl der Seiten
208
Herausgeber
Paliwoda Stanley, Andrews Tim, Chen Junsong
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781138959781: Marketing Management in Asia (Routledge Studies in International Business and the World Ec)

Vorgestellte Ausgabe

ISBN 10:  1138959782 ISBN 13:  9781138959781
Verlag: Routledge, 2015
Softcover