This textbook provides an overview of the existing conventional culture paradigms which focus on the national, societal and/ or corporate levels of culture in the context of business (both domestic and international) before challenging the limitations of these concepts and suggesting possible alternatives.
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Taran Patel is an Associate Professor of Cross-Cultural Management, Organizational Behavior, and Human Resource Management in the People, Organization, and Society Department at Grenoble Ecole de Management, France.
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