Verwandte Artikel zu Advertising and New Media

Advertising and New Media - Softcover

Spurgeon, Christina

 
9780415430357: Advertising and New Media
Softcover
ISBN 10: 0415430356 ISBN 13: 9780415430357
Verlag: Routledge, 2007

Inhaltsangabe

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.


Features include:

  • evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns

  • interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.

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Über die Autorin bzw. den Autor

Christina Spurgeon lectures in Journalism, Media and Communication in the Creative Industries Faculty at the Queensland University of Technology. She is an active, published researcher and public interest advocate in media and communication industries and policy. Chris has previously worked as a radio producer and journalist specializing in ‘media on media’, and as a media and communications researcher and public policy adviser.

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Verlag
Routledge
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0415430356
ISBN 13 
9780415430357
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
144
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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