Consuming Experience - Softcover

 
9780415382441: Consuming Experience
Softcover
ISBN 10: 0415382440 ISBN 13: 9780415382441
Verlag: Routledge, 2006

Inhaltsangabe

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market relation.

Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including:

  • those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations
  • those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events
  • those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail.

Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.

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Über die Autorin bzw. den Autor

Caru, Antonella; Cova, Bernard

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0415382440
ISBN 13 
9780415382441
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
224
Herausgeber
Caru Antonella, Cova Bernard
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
49078
Deutschland

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Verlag: Routledge, 2007
Hardcover