Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management - Hardcover

Riel, Cees B. M. Van; Fombrun, Charles J.

 
9780415328265: Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Hardcover
ISBN 10: 0415328268 ISBN 13: 9780415328265
Verlag: Taylor & Francis, 2007

Inhaltsangabe

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication.

The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.

Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

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Über die Autorin bzw. den Autor

Cees B.M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management at Erasmus University in The Netherlands, and Managing Director of the Reputation Institute, a privately held research and consultancy firm that he and Charles Fombrun created in 1999.

Charles J. Fombrun is Emeritus Professor of Management at New York University and Executive Director of the Reputation Institute.

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Verlag
Taylor & Francis
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0415328268
ISBN 13 
9780415328265
Einband
Gebundene Ausgabe
Anzahl der Seiten
324
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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9780415328258: Essentials Of Corporate Communication: Essential Practices for Effective Reputation Management

Vorgestellte Ausgabe

ISBN 10:  041532825X ISBN 13:  9780415328258
Verlag: Routledge, 2007
Hardcover