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Inhaltsangabe
Book by LEEUWEN THEO van
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Reseña del editor
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Biografía del autor
Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.
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- VerlagRoutledge
- Erscheinungsdatum2004
- ISBN 10 0415249449
- ISBN 13 9780415249447
- EinbandTapa blanda
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten320
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Introducing Social Semiotics
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780415249447. Artikel-Nr. 5570013
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Introducing Social Semiotics
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780415249447. Artikel-Nr. 5570012
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Introducing Social Semiotics : An Introductory Textbook
Verlag:
Taylor & Francis Group, 2004
ISBN 10: 0415249449
ISBN 13: 9780415249447
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Introducing Social Semiotics
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Introducing Social Semiotics : An Introductory Textbook
Verlag:
Taylor & Francis Ltd Dez 2004, 2004
ISBN 10: 0415249449
ISBN 13: 9780415249447
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Taschenbuch. Zustand: Neu. Neuware - Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles provide readers with the knowledge and skills they need to be able to analyze and produce successful multimodal texts and designs.Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works. Artikel-Nr. 9780415249447
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Leeuwen, T: Introducing Social Semiotics
Anbieter: moluna, Greven, Deutschland
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Zustand: New. Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language . Artikel-Nr. 594629819
Anzahl: 1 verfügbar