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Inhaltsangabe
Design Management Case Studies provides an unusual and timely contribution to knowledge of the management of product and service innovation. The six case studies described are from large and small companies in the UK and overseas. They cover a diverse range of industrial contexts including architecture, consumer products and services, textiles and clothing. Each case study includes an audit procedure, the main research methods used and key findings, providing both a unique understanding and different working definitions of design management in action. The book focuses on design management policy audits from selected companies, emphasizing the importance of communication. It also includes descriptions of the overall nature of design management, together with review and project questions that will enable the development and teaching of design management and design auditing. It provides useful insights into the way that design can be used as a strategic business tool. This invaluable textbook is a welcome contribution to design management, for those studying, teaching and practising in the area.
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Über die Autorin bzw. den Autor
Robert Jerrard is Professor of Design Studies at the Institute of Art and Design, University of Central England. He has published widely and his research interests include risk assessment in design, ethnicity and entrepreneurship, and work based learning.
David Hands is Senior Research Assistant at the Istitute of Art and Design, University of Central England. He has worked and published widely in the area of design policy analysis.
Jack Ingram is Chair of the Programme of Postgraduate Design courses at the institute of Art and Design, University of Central England. He has published widely and is co-founder and executive editor of The Design Journal.
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