Internal Marketing: Directions for Management: Directions for Management - Softcover

 
9780415213189: Internal Marketing: Directions for Management: Directions for Management
Softcover
ISBN 10: 0415213185 ISBN 13: 9780415213189
Verlag: Routledge, 2000

Inhaltsangabe

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing * the human resource management perspective * marketing and service management * quality management * organizational development * corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

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Über die Autorin bzw. den Autor

Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now at the University of Waikato, New Zealand. He has published widely on the future of marketing in a sustainable society, relationship marketing, and corporate communication. He is a member of the editorial boards of The Journal of Customer Behaviour, The Journal of Marketing Communications, The Journal of Communication Management, and The Corporate Reputation Review. He was the BIM Young Manager of the Year in 1991.

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Verlag
Routledge
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0415213185
ISBN 13 
9780415213189
Einband
Taschenbuch
Anzahl der Seiten
330
Herausgeber
Lewis Barbara, Varey Richard
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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Vorgestellte Ausgabe

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Verlag: Routledge, 2000
Hardcover