Strategic Marketing: An Introduction - Softcover

Proctor, Tony

 
9780415208116: Strategic Marketing: An Introduction
Softcover
ISBN 10: 0415208114 ISBN 13: 9780415208116
Verlag: Routledge, 2000

Inhaltsangabe

Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include:

* marketing strategy
* analyzing the business environment
* the customer in the market place
* targeting and positioning
* marketing mix strategy.

This fresh new introductory text examines the nature of competitive marketing strategy, highlights the importance of adopting new marketing practices in order to reap most benefit from the business opportunities of the twenty-first century, and considers how effective management of internal and external relationships is vital to action the strategy. Case studies, case histories and thought-provoking questions make this a valuable resource for students and practising managers alike.

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Verlag
Routledge
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0415208114
ISBN 13 
9780415208116
Einband
Taschenbuch
Anzahl der Seiten
318
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780415208109: Strategic Marketing: An Introduction

Vorgestellte Ausgabe

ISBN 10:  0415208106 ISBN 13:  9780415208109
Verlag: Routledge, 2000
Hardcover