Romancing the Market (Routledge Interpretive Marketing Research Series) - Hardcover

 
9780415184175: Romancing the Market (Routledge Interpretive Marketing Research Series)
Hardcover
ISBN 10: 0415184177 ISBN 13: 9780415184175
Verlag: Taylor & Francis Ltd, 1999

Inhaltsangabe

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.
The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.

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Über die Autorin bzw. den Autor

Stephen Brown, Bill Clarke, Anne Marie Doherty

Von der hinteren Coverseite

"Two hundred years ago the romantic movement precipitated a revolution in aesthetics, sensibility and thought. The neoclassical ethos of order, rectitude and rationality was replaced by an emphasis on creativity, innovation, individuality, spontaneity and imagination."--BOOK JACKET. "Marketing, as an academic discipline, is dominated by neoclassical ideals of dispassionate science, 'truth' and objectivity. The international contributors to this volume argue for a neo-romantic approach to Marketing scholarship which will invigorate, infuriate and illuminate the discipline."--BOOK JACKET.

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Verlag
Taylor & Francis Ltd
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0415184177
ISBN 13 
9780415184175
Einband
Gebundene Ausgabe
Anzahl der Seiten
312
Herausgeber
Brown Stephen, Clarke Bill, Doherty Anne-Marie
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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Weitere beliebte Ausgaben desselben Titels

9780415184182: Romancing the Market (Interpretive Marketing Series)

Vorgestellte Ausgabe

ISBN 10:  0415184185 ISBN 13:  9780415184182
Verlag: Routledge, 1998
Softcover