Technology Strategy for Business (Management of Technology & Innovation S.) - Softcover

Inhaltsangabe

How should managers make the most of technology? Based on a series of research studies in Europe and the US, this text provides a comprehensive insight into how companies can develop a strategic approach to the management of their technology. It discusses the importance of technology to corporate and national success and relates this to the problems that managers have in understanding and articulating the dynamics of technology in their own company and those around them. The text covers: the idea of technology audit, the acquisition and exploitation of new technology, the managerial approaches necessary to implement coherent strategy. This work is designed to be understood by those without specialist technological knowledge and is illustrated throughout with case examples. It should be of interest to senior undergraduates, MBA students and practitioners.

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