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Buy This Book: Studies in Advertising and Consumption (Communication & Media) (Communication & Media S) - Softcover
Inhaltsangabe
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
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Über die Autorin bzw. den Autor
Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
Von der hinteren Coverseite
Buy This Book brings together an outstanding international collection of writings on advertising and consumption. The work is based on new historical, textual and ethnographic research and adds substantially to the theoretical and case study literature in the field. Contributors from Britain, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising, and changes in consumer imagery and identity. Eschewing a uniformity of approach and perspective, Buy This Book confirms the interdisciplinarity of this expanding area of study. It also shows how a focus on consumption interrogates assumptions within disciplines. The book includes analyses of British and American consumption since 1945; the consumer as the imaginary subject of advertisers; the challenge of the Benetton campaigns; music, image and nostalgia in advertising; the marketing of Latino culture; safe sex and pleasure in condom advertising; the family and consumption in postwar Europe; power dressing; politics and negative advertising in North America; adultery and the promotion of cars.
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Buy This Book: Studies in Advertising and Consumption (Communication & Media) (Communication & Media S)
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002219310
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Buy This Book: Studies in Advertising and Consumption (Communication & Media) (Communication & Media S)
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-V-028-01697
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Buy This Book : Studies in Advertising and Consumption
Verlag:
Taylor & Francis Group, 1996
ISBN 10: 041514132X
ISBN 13: 9780415141321
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Softcover
Erstausgabe
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP8617584
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Buy This Book : Studies in Advertising and Consumption
Verlag:
Taylor & Francis Group, 1996
ISBN 10: 041514132X
ISBN 13: 9780415141321
Gebraucht
Softcover
Erstausgabe
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 3261653-6
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Buy This Book : Studies in Advertising and Consumption
Verlag:
Taylor & Francis Group, 1996
ISBN 10: 041514132X
ISBN 13: 9780415141321
Gebraucht
Softcover
Erstausgabe
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 3261653-6
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Buy This Book: Studies in Advertising and Consumption
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. Artikel-Nr. G041514132XI4N00
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Buy This Book: Studies in Advertising and Consumption
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. Artikel-Nr. G041514132XI4N00
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Buy This Books: Studies in advertising and consumption
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780415141321. Artikel-Nr. 9029955
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Buy This Book: Studies in advertising and consumption
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780415141321. Artikel-Nr. 9029386
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Buy This Book: Studies in advertising and consumption
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780415141321. Artikel-Nr. 9945277
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