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Buy This Book: Studies in Advertising and Consumption (Communication & Media) (Communication & Media S) - Softcover

Nava, Mica; Blake, Andrew; MacRury, Iain; Richards, Barry

 
9780415141321: Buy This Book: Studies in Advertising and Consumption (Communication & Media) (Communication & Media S)
Softcover
ISBN 10: 041514132X ISBN 13: 9780415141321
Verlag: Routledge, 1996

Inhaltsangabe

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

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Über die Autorin bzw. den Autor

Mica Nava is Emeritus Professor of Cultural Studies in the School of Arts and Digital Industries at the University of East London, UK. She is a cultural historian of British modernity and everyday race difference. Her publications include Gender and Generation (1984); Changing Cultures: Feminism, Youth and Consumerism (1992); Modern Times: A Century of English Modernity (1996); Buy This Book: Studies in Advertising and Consumption (1997) and Visceral Cosmopolitanism: Gender Culture and the Normalisation of Difference (2007).

Von der hinteren Coverseite

Buy This Book brings together an outstanding international collection of writings on advertising and consumption. The work is based on new historical, textual and ethnographic research and adds substantially to the theoretical and case study literature in the field. Contributors from Britain, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising, and changes in consumer imagery and identity. Eschewing a uniformity of approach and perspective, Buy This Book confirms the interdisciplinarity of this expanding area of study. It also shows how a focus on consumption interrogates assumptions within disciplines. The book includes analyses of British and American consumption since 1945; the consumer as the imaginary subject of advertisers; the challenge of the Benetton campaigns; music, image and nostalgia in advertising; the marketing of Latino culture; safe sex and pleasure in condom advertising; the family and consumption in postwar Europe; power dressing; politics and negative advertising in North America; adultery and the promotion of cars.

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Verlag
Routledge
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
041514132X
ISBN 13 
9780415141321
Einband
Taschenbuch
Anzahl der Seiten
368
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