The Business of Rural Tourism: International Perspectives (Tourism and Hospitality Management) - Softcover

Getz, Don (University Of Calgary, Canada); Page, Stephen (London Metropolitan University)

 
9780415135115: The Business of Rural Tourism: International Perspectives (Tourism and Hospitality Management)
Softcover
ISBN 10: 0415135117 ISBN 13: 9780415135115
Verlag: Cengage Learning, 1997

Inhaltsangabe

This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with the successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management. This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with the successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.

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Über die Autorinnen und Autoren

University of Calgary

Stephen J. Page recently held the Scottish Enterprise Forth Valley Chair in Tourism, in the Department of Marketing at the University of Stirling, Scotland. Prior to this, Stephen held a Chair at Massey University New Zealand, where he was Director of the Centre of Tourism Research. Stephen J. Page currently holds the post of Senior Professor in Tourism at the London Metropolitan Business School.

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Verlag
Cengage Learning
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0415135117
ISBN 13 
9780415135115
Einband
Taschenbuch
Anzahl der Seiten
180
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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