The Management of Sales and Customer Relations - Softcover

Inhaltsangabe

Presents a collection of key international articles in sales management with commentary from the editors. Covering the newer issues of business to business marketing, database marketing, customer service, direct selling, technological developments, interpersonal communication and precision marketing, the text shows not only how to manage these various facets of sales management effectively, but also how they can impact on the health of the business as a whole.

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