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Adding Value: Brands and Marketing in Food and Drink (Comparative & International Business S.) - Hardcover
Inhaltsangabe
Market brands is one of the most prominent topics in business today. This volume sets out to discuss the impact market branding has had on major products and the business strategies which shape the success, or failure, of those brands. The economics of branding and accounting for brands are also dealt with. The volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, United Distillers. The contributions are from leading scholars in international business, economics, business history and marketing, and bring fresh international insight to our understanding of the development of market brands.
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Market brands is one of the most prominent topics in business today. This volume sets out to discuss the impact market branding has had on major products and the business strategies which shape the success, or failure, of those brands. The economics of branding and accounting for brands are also dealt with. The volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, United Distillers. The contributions are from leading scholars in international business, economics, business history and marketing, and bring fresh international insight to our understanding of the development of market brands.
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Adding Value: Brands and Marketing in Food and Drink
Anbieter: Ammareal, Morangis, Frankreich
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Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Jaquette abîmée. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Damaged dust jacket. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. D-270-584
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Adding Value : Brands and Marketing in Food and Drink
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 11743522-6
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Adding Value: Brands and Marketing in Food and Drink
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780415095167. Artikel-Nr. 9149493
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