Key Business Concepts: A Concise Guide - Softcover

Karlof, Bengt

 
9780415088534: Key Business Concepts: A Concise Guide
Softcover
ISBN 10: 0415088534 ISBN 13: 9780415088534
Verlag: Cengage Learning EMEA, 1993

Inhaltsangabe

The language of modern business strategy is often confused, with differing meanings being attached to different modern concepts - words such as "business mission" and "entry barrier". "Key Business Concepts" provides a clear guide to strategic business terms and models for the practising manager and business student. In association with the airline SAS, the author has produced an authoritative work containing definitions and examples of well-known business concepts and models. Over 50 concepts are defined and described and 20 well-known models explained. A concise and thoroughly up-to-date introduction to modern management thinking is effective in grounding the terms covered in the reality of the modern business world.

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Verlag
Cengage Learning EMEA
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
0415088534
ISBN 13 
9780415088534
Einband
Taschenbuch
Anzahl der Seiten
192
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Verantwortliche Person
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