New Technologies and the Firm: Innovation and Competition - Hardcover

Inhaltsangabe

"New Technologies and the Firm" offers a synthesis of new research and new conceptual frameworks drawn from a variety of perspectives and disciplines. In examining the initiation and response to innovation in firms the authors draw together the many strands which influence the successful generation and adoption of new technologies. The core issues in technology management are looked at, including skills and expertise, markets and marketing, finance and the issue of technology collaboration both on a domestic and international basis. Technology is shown to be at the very heart of corporate strategy and policy formation.

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