Professional Purchasing (Consumer Research and Policy Series) - Hardcover

Inhaltsangabe

Purchasing has become increasingly important in the framework of any company, developing from an almost clerical function to a major strategic resource. New styles of purchasing involve careful analysis and planning, requiring an understanding of supplier relationships, product-development processes, quality-driven management and industrial networks.
In analysing buyer behaviour the authors cover the key characteristics which reflect the special strategic focus of current professional purchasing. Examples and illustrations from large multinationals as well as small local firms show how a buying company can expand its resource base through co-operation with suppliers. By developing supplier relationships and combining them for supplier networks considerable benefits can be obtained, both in day-to-day operations and for long-term technical development. Professional Purchasing offers a comprehensive coverage of this important area and introduces a new view of efficiency and effectiveness in purchasing.
This book will be vital for all students studying industrial marketing, buyer behaviour and organizational studies.

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