Verwandte Artikel zu Marketing Research in Action
Inhaltsangabe
Marketing research is a valuable tool for any competitive company but if not properly targeted, the time and money spent will be wasted. The marketing problems of a particular company have to be diagnosed before any campaign can be designed in order to target the programme successfully and to obtain data that is both accurate and useful. And once this information has been gathered, how can it be best applied and developed? Ray Kent analyzes the various methods currently used among marketing researchers, looking not just at the range of techniques, but also at agencies as they assess their customers needs and apply their skills. He uses empirical evidence to show which methods work best in which situations, keeping in mind the sorts of results companies want to generate as well as the surprises they may find along the way. He considers follow-up campaigns and continuous market measurement to show how to maximize on the initial research projects. He provides a guide to the market research industry as well as an analysis of current techniques and new directions which should make this a suitable text for students of marketing and business.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für Marketing Research in Action
Foto des Verkäufers
Marketing Research in Action
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Artikel-Nr. rev7991823725
Gebraucht kaufen
EUR 6,33
EUR 8,15 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing Research in Action
Anbieter: Sell Books, Elland, YORKS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Artikel-Nr. SBAB-mon0000126409
Gebraucht kaufen
EUR 6,85
EUR 9,20 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing Research in Action
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780415067607. Artikel-Nr. 9458771
Gebraucht kaufen
EUR 3,06
EUR 15,47 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar
Foto des Verkäufers
Marketing Research in Action
Anbieter: Book Express (NZ), Shannon, Neuseeland
Verkäuferbewertung 3 von 5 Sternen
Paperback. Zustand: Good. 367 pages. Cover wornMarketing research is a valuable tool for any competitive company but if not properly targeted, the time and money spent will be wasted. The marketing proble ms of a particular company have to be diagnosed before any campaign can be desig ned in order to target the programme successfully and to obtain data that is bot h accurate and useful. And once this information has been gathered, how can it b e best applied and developed? Ray Kent analyzes the various methods currently us ed among marketing researchers, looking not just at the range of techniques, but also at agencies as they assess their customers needs and apply their skills. H e uses empirical evidence to show which methods work best in which situations, k eeping in mind the sorts of results companies want to generate as well as the su rprises they may find along the way. He considers follow-up campaigns and contin uous market measurement to show how to maximize on the initial research projects . He provides a guide to the market research industry as well as an analysis of current techniques and new directions which should make this a suitable text for students of marketing and business. Artikel-Nr. 1294p
Gebraucht kaufen
EUR 4,66
EUR 40,04 Versand
Versand von Neuseeland nach USA
Versand von Neuseeland nach USA
Anzahl: 1 verfügbar