Product Management: Value, quality, cost, price, profit and organization - Hardcover

Cook, Harry E.

 
9780412799402: Product Management: Value, quality, cost, price, profit and organization

Inhaltsangabe

This book develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of experimental tools and concepts within a common framework including marketing research. Taguchi methods, value benchmarking, value engineering, total quality management, activity based costing, concurrent engineering, statistical quality control, systems engineering, and organization treated today as related but separate tools and concepts. The reader should gain an understanding of how these tools complement each other and when they can be used most effectively to aid product decision making.

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Reseña del editor

This book develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of experimental tools and concepts within a common framework including marketing research. Taguchi methods, value benchmarking, value engineering, total quality management, activity based costing, concurrent engineering, statistical quality control, systems engineering, and organization treated today as related but separate tools and concepts. The reader should gain an understanding of how these tools complement each other and when they can be used most effectively to aid product decision making.

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Weitere beliebte Ausgaben desselben Titels

9789400786639: Product Management: Value, quality, cost, price, profit and organization

Vorgestellte Ausgabe

ISBN 10:  9400786638 ISBN 13:  9789400786639
Verlag: Springer, 2014
Softcover