Strategic Management: Awareness and Change - Hardcover

Thompson, John L.

 
9780412463402: Strategic Management: Awareness and Change
Hardcover
ISBN 10: 0412463407 ISBN 13: 9780412463402
Verlag: Cengage Learning EMEA, 1993

Inhaltsangabe

A comprehensive text which covers the whole range of activities involved in strategic awareness, strategic management and strategic change. It explains the processes underlying the proactive formulation and implementation of strategies; and demonstrates the importance of reacting quickly and effectively in a competitive and turbulent environment. The inclusion of over 100 short cases peppered through the text end-of-chapter exercises and assignments, directed further reading and an accompanying lecturers' support pack make it a powerful, unique and flexible teaching tool. Long range planning described the first edition as "probably the most comprehensive and valuable UK strategic management text available on the market".

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Cengage Learning EMEA
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
0412463407
ISBN 13 
9780412463402
Einband
Gebundene Ausgabe
Anzahl der Seiten
784
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

ISBN 10:  0073037141 ISBN 13:  9780073037141
Verlag: McGraw-Hill Inc.,US, 1999
Hardcover