It has been said that every generation of historians seeks to rewrite what a previous generation had established as the standard interpretations of the motives and circumstances shaping the fabric of historical events. It is not that the facts of history have changed. No one will dispute that the battle of Waterloo occurred on June 11, 1815 or that the allied invasion of Europe began on June 6, 1944. What each new age of historians are attempting to do is to reinterpret the motives of men and the force of circumstance impacting the direction of past events based on the factual, social, intellectual, and cultural milieu of their own generation. By examining the facts of history from a new perspective, today's historians hope to reveal some new truth that will not only illuminate the course of history but also validate contempo rary values and societal ideals. Although it is true that tackling the task of developing a new text on logistics and distribution channel management focuses less on schools of philosophical and social analysis and more on the calculus of managing sales campaigns, inventory replenishment, and income statements, the goal of the management scientist, like the historian, is to merge the facts and figures of the discipline with today's organizational, cultural, and economic realities. Hopefully, the result will be a new synthesis, where a whole new perspective will break forth, exposing new directions and opportunities.
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At the dawn of the twenty-first century it has become increasingly clear, that to remain competitive in today's emerging global markets, companies can no longer depend on their own core strengths to drive marketplace leadership, but must look to their supply chains for new avenues of cost reduction and innovation. Success in managing these chains of channel trading partners requires a new view of distribution and logistics management. The objective of Distribution: Planning and Control, Second Edition is not only to discover the roots and detail the techniques of channel management, but also to explore the impact of the merger of the concept of Supply Chain Management (SCM) and Internet technologies on all aspects of internal business and supply channel management.
Following a traditional planning and control methodology, the text seeks to detail for the student of distribution and logistics how SCM and twenty-first century technologies are applied to managing top management strategic planning, operations planning, and operations execution. The book contains chapters on business planning, forecasting, demand, operations and channel planning (DO&CP), inventory management, statistical and Distribution Requirements Planning (DRP) inventory control, Customer Relationship Management (CRM), Supplier Relationship Management (SRM), warehousing and transportation. In addition full chapters are allocated to international distribution and today's information technology concepts and application architectures.
Distribution: Planning and Control, Second Edition provides academic, practitioner, and consulting audiences with a comprehensive text on the critical issues confronting logistics and SCM today. Containing timely information and targeted examples of real-world business applications, Distribution illustrates how manufacturers, wholesale, and retail distributors are leveraging SCM and Internet technologies to attainnew unbeatable avenues of customer value through the creation of highly integrated, agile supply chain partnerships.
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