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Sales Promotion and Direct Marketing Law: A Practical Guide - Hardcover

Circus, Philip; Painter, A. A.

 
9780406903228: Sales Promotion and Direct Marketing Law: A Practical Guide

Inhaltsangabe

This handbook on the law and self-regulation applicable to sales promotin and direct marketing law concentrates on basic principles and is written in a question and answer form. It takes full account of the British Codes of Sales Promotion and Practice.

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