Mastering the public spotlight - Hardcover

Mastering the Public Spotlight

Hardcover. Zustand: Very good. Zustand des Schutzumschlags: Good. x, 180 pages. Index. DJ is price clipped. DJ has some wear, soiling, and edge tears. Inscribed and dated by author on fep. Arnold L. Zenker (born 1938) is a retired media broadcaster and public appearance counselor who gained brief stardom by sitting in for Walter Cronkite on the CBS Evening News in 1967. Zenker studied at the University of Pennsylvania in Philadelphia, from which he received an undergraduate and a law degree. In 1967 at the age of 28, he was asked to sit in for anchor Walter Cronkite to deliver the nightly news. Zenker, working as a Manager of News Programming at CBS at the time, was chosen because a strike by the American Federation of Television and Radio Artists left the network without an immediate substitute. For 13 days, Zenker delivered the CBS Evening News, telling viewers that he was "sitting in for Walter Cronkite". After the strike ended he went on to host a variety of television and radio shows in Boston and Baltimore and worked in labor relations at ABC. During a strike of the American Federation of Television and Radio Artists in 1967, Arnold Zenker became a network TV personality. He substituted for three weeks for Walter Cronkite on ''CBS Evening News.'' Viewers responded with fan mail lauding his performance. Arnold Zenker made national TV again. This time he was interviewed by Mike Wallace on ''60 Minutes.'' The questions were about his business, that of helping clients communicate effectively in the public spotlight. When the show was over, Zenker says, the producer commented, ''When you did the interview with Mike you did everything you tell your people to do. It works.'' Behind Zenker's approach is a successful career in radio and TV as talk-show host, news anchor man, and news manager at CBS News in New York. As of 1984, he has spent the last 10 years as a consultant in media and public communications at his own Boston firm, Arnold Zenker Associates Inc., one of about 50 such companies nationwide. First Edition [stated], presumed first printing. Artikel-Nr. 75675

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