This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.
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Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.From Library Journal:
In his previous book, Guerrilla Marketing: Secrets for Making Profits from Small Businesses ( LJ 2/15/84), Levinson described "a new way of marketing your goods and services--relying on your time, energy, and imagination rather than your bottomless marketing budget (most likely you don't have one anyway)." Here he discusses new strategies and tactics to use in marketing campaigns of small- to medium-sized businesses. Among marketing methods studied are television, radio, and magazine advertising; public relations; trade shows; direct mail; and telemarketing. An especially valuable feature is the description of the "100 Guerrilla Marketing Weapons." Highly recommended to business libraries.
- Lucy Heckman, St. John's Univ., Jamaica, N.Y.
Copyright 1989 Reed Business Information, Inc.
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