Ogilvy on Advertising - Softcover

Ogilvy, David

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Softcover

ISBN 10: 039472903X ISBN 13: 9780394729039

Verlag: Random House USA Inc, 1985

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Book by Multimedia Books Limited David Ogilvy

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Rese�a del editor:

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

� How to get a job in advertising
� How to choose an agency for your product
� The secrets behind advertising that works
� How to write successful copy—and get people to read it
� Eighteen miracles of research
� What advertising can do for charities

And much, much more.

Nota de la solapa:

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.

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