Verwandte Artikel zu Ogilvy on Advertising

Ogilvy on Advertising - Softcover

Ogilvy, David

 
9780394729039: Ogilvy on Advertising
Softcover
ISBN 10: 039472903X ISBN 13: 9780394729039
Verlag: Random House USA Inc, 1985

Inhaltsangabe

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.

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Über die Autorin bzw. den Autor

David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

Von der hinteren Coverseite

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.

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Verlag
Random House USA Inc
Erscheinungsdatum
1985
Sprache
Englisch
ISBN 10 
039472903X
ISBN 13 
9780394729039
Einband
Taschenbuch
Anzahl der Seiten
224
Kontakt zum Hersteller
EDITIONS GALLIMARD
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Assago Milano
20090
Italien