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Inhaltsangabe
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.
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Über die Autorin bzw. den Autor
George Felton is a writer and professor emeritus of English at Columbus College of Art & Design in Ohio, where he has taught composition and copywriting. His essays have appeared in The New York Times, Advertising Age, Brandweek, HOW, The Chronicle of Higher Education, Academe, The Los Angeles Times, The Wall Street Journal, and Newsweek. They have been reprinted in many textbooks and anthologies, including Fields of Reading, Ken Macrorie’s Telling Writing, Minutes of The Lead Pencil Club, Media Journal, Quick Takes, Reading and Writing Short Arguments, Patterns for a Purpose, and Maxine Paetro’s How to Put Your Book Together to Get a Job in Advertising. Mr. Felton was a copywriter for projects selected by Communication Arts, HOW, and Print magazines and by the American Center for Design for The 100 Show. He has been a panelist at The One Club, a contributor to the Bread Loaf Writers’ Conference, and a speaker at Harvard’s Graduate School of Design. He received an Individual Artist Fellowship from the Greater Columbus Arts Council (GCAC) and a Columbus Literary Award from GCAC and Thurber House. Mr. Felton was educated at Duke University, DePauw University, and The Ohio State University.
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Advertising : Concept and Copy
Verlag:
Norton & Company, Incorporated, W. W., 2006
ISBN 10: 0393731596
ISBN 13: 9780393731590
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Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. 2 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP65862447
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Advertising : Concept and Copy
Verlag:
Norton & Company, Incorporated, W. W., 2006
ISBN 10: 0393731596
ISBN 13: 9780393731590
Gebraucht
Softcover
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 2 Edition. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4317730-6
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Advertising: Concept and Copy
Anbieter: ThriftBooks-Reno, Reno, NV, USA
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.32. Artikel-Nr. G0393731596I3N00
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Advertising: Concept and Copy
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.32. Artikel-Nr. G0393731596I3N00
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Advertising: Concept and Copy
Anbieter: ThriftBooks-Phoenix, Phoenix, AZ, USA
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.32. Artikel-Nr. G0393731596I3N00
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Advertising: Concept and Copy
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
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Paperback. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.32. Artikel-Nr. G0393731596I4N10
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Advertising: Concept and Copy
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.32. Artikel-Nr. G0393731596I3N00
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Advertising: Concept and Copy
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.32. Artikel-Nr. G0393731596I4N00
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Advertising â" Concepts and Copy 2e: Concept and Copy
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR006102397
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Advertising: Concept and Copy
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: Very Good. Very Good condition. Second edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. L20M-00937
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