The Business Side of Creativity: The Complete Guide to Running a Graphic Design or Communications Business - Softcover

Foote, Cameron S.

 
9780393730937: The Business Side of Creativity: The Complete Guide to Running a Graphic Design or Communications Business
Softcover
ISBN 10: 039373093X ISBN 13: 9780393730937
Verlag: WW Norton & Co, 2002

Inhaltsangabe

Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years,The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.

Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity.The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity?The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
WW Norton & Co
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
039373093X
ISBN 13 
9780393730937
Einband
Taschenbuch
Zeichner
Bellerose Mark
Anzahl der Seiten
432
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780393730319: BUSINESS SIDE CREAT 1E PA

Vorgestellte Ausgabe

ISBN 10:  039373031X ISBN 13:  9780393730319
Verlag: WW Norton & Co, 1999
Softcover