How to master the complexities of effective writing in design practice. Written and oral communication play a vital role in advancing design professionals' careers, yet few design schools offer training. Kliment spells out the various end-products of writing that professionals need, including marketing and promotion materials; reports and project communication with clients, staff, consultants, and public agencies; and writing for publication in print and electronic formats, as well as oral presentations. He presents the principles of clear writing, illustrated by realistic examples and exercises drawn from the world of design practice. Special features: * Principles of writing for impact * Tips for students * The spoken presentation * Going online * Layout and style dos and don'ts * Writing for an international market
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Written and oral communication plays a vital role in advancing design professionals' careers. Stephen Kliment spells out the various forms of writing that professionals need, including marketing and promotional materials; reports and project communications with clients, staff, consultants and public agencies; and writing for publication in print and electronic formats as well as oral presentations. He presents the principles of clear writing, illustrated by realistic examples and exercises drawn from the world of design practice.
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